Multiple Sources: Matchmaking Industry Eyes $3.5B by 2030

Industry analysts suggest that the premium matchmaking sector is on track to reach substantial financial milestones by the end of the decade. A recent market study from Verified Market Report projects that the premium matchmaking industry could exceed $3.5 billion by 2030, driven by rising consumer demand for tailored, high-touch dating experiences. A similar report from Statista estimated even higher at $4.42B. ResearchandMarkets.com put forth its own data, projecting a value of $13.4 Billion.

While all these estimations are based on very different perceptions of the industry – and are drastically different values, likely due to including or omitting specific parts of the data based on what they consider to be part of the industry’s value itself – each source seems to feel that that matchmaking is on the rise.

This resurgence is largely attributed to widespread fatigue with conventional dating apps among younger generations. Gen Z in particular is turning away from swipe-based platforms, seeking richer interpersonal connections. Elite matchmaking firms such as Three Day Rule have reported nearly a 400 per cent increase in Gen Z clientele, with many in their mid-20s moving away from ghosting culture and superficial online interactions

Key drivers of this trend include the premium sector’s ability to offer exclusivity, personalized service, and safety – traits dating apps often lack. Verified Market Report notes that success in this niche correlates strongly with deep client understanding: AI-powered tools and data analytics enhance matching accuracy, yet human insight remains central . Meanwhile, verified matches and invitations to in-person events present compelling alternatives to algorithm-led swiping.

Major players are responding by experimenting with hybrid models, filling the craving that users seem to have for in-person events. Tinder, for example, has funded initiatives for face-to-face events, while apps like Hinge allocate resources toward facilitating offline meetups. These efforts could be a sign of the industry’s slow pivot toward human-centered matchmaking, using the advantage of digital platforms to bolster those meetings rather than make them entirely online.