Tawkify Launches Arrows.com For Curated Video Dates

Tawkify, the U.S.-based matchmaking company known for its human approach to dating, has officially launched Arrows.com, a new platform designed to simplify online dating and move away from the endless swiping culture that dominates many popular apps. The service, which came out of a stealth development on November 11, positions itself as a remedy for what it calls “digital dating fatigue,” emphasizing curated, 30-minute video dates arranged by professional matchmakers.

The concept is a deliberate response to the widespread frustration with profile-heavy apps that demand constant engagement but often deliver low-quality matches. Instead of swiping or messaging for days, Arrows connects users after a short compatibility assessment and schedules a brief, intentional virtual meeting. According to the company, there are no profiles, no swipes, and no self-management required – the platform handles everything from matchmaking and scheduling to screening participants and preventing ghosting.

“We believe dating should be about discovering connection,” said Chris Kumar, CEO of Tawkify and Arrows. “Not wasted time, wishful thinking, or becoming a part-time dating app administrator.”

The launch comes at a time when many daters are expressing burnout from traditional apps. Studies show that younger adults in particular are increasingly dissatisfied with digital dating, citing emotional exhaustion and a lack of authenticity. Platforms like Hinge and Bumble have experimented with voice prompts and video chats to foster more genuine interactions, but Arrows’ approach goes further by removing the self-curation aspect altogether.

Arrows draws heavily from Tawkify’s decade of experience in matchmaking, which the company says has resulted in more than 200,000 successful matches. With Arrows, Tawkify is aiming to scale its personalized method for a broader audience while retaining the human touch that differentiates it from algorithm-driven platforms.

To mark the debut, Arrows is offering a complimentary first date through the end of November. While still new, the platform’s “no-swipe” structure could represent a growing shift in how daters want to meet – prioritizing chemistry, intentionality, and efficiency over the endless scroll of digital profiles.