Thursday Partners with Pepsi for ‘Love At First Sip’ Singles Event
Dating app Thursday has announced a collaboration with PepsiCo (via Pepsi UK) for an upcoming singles night event themed around “relation-sipping”, set to take place on Thursday, February 12, 2026, at The Ministry in Borough, London.
The event positions itself as an antidote to rushed modern dating, encouraging attendees to slow down, engage in meaningful conversations, and explore connections over drinks. It features custom Pepsi cocktails incorporating Pepsi Zero Sugar Strawberries ’n’ Cream and Cream Soda flavors. Activities include “Sofa Sessions” for relaxed interactions, speedy dating games to facilitate ice-breaking, live DJ sets, and additional undisclosed surprises.
The gathering targets over 200 singles aged 21 and above, running from 7pm to 11pm. Tickets are currently available online, with entry requiring arrival before 8pm for guaranteed access. This partnership aligns with Thursday’s focus on in-real-life (IRL) experiences that complement its app-based matching. The company, which hosts weekly singles events across cities like London, emphasizes low-pressure environments for genuine interactions rather than traditional speed-dating formats. Previous events have included themed nights and large-scale gatherings, often in collaboration with venues or brands to create memorable social settings.
The Ministry, a members’ club and workspace in South London known for hosting creative and social events, provides a suitable backdrop with its versatile spaces. The venue has previously accommodated similar community-focused activities.
The initiative reflects broader trends in the dating app industry, where platforms increasingly invest in offline events to combat user fatigue with digital-only interactions and foster deeper connections. Thursday’s approach prioritizes curated, brand-supported experiences that blend beverage promotions with social facilitation.As Valentine’s Day approaches shortly after the event date, the timing capitalizes on seasonal interest in romance and socializing. The collaboration highlights how dating apps continue to evolve by partnering with consumer brands to extend user engagement beyond the screen.
