Tinder Uses AI Chemistry Feature to Tackle Swipe Fatigue
Tinder rolled out Chemistry last quarter, an AI-driven feature aimed at reducing swipe fatigue among users overwhelmed by endless profile browsing. Chemistry is currently being tested in Australia and uses artificial intelligence to deliver more targeted, high-intent matches.
The feature asks users a series of questions to understand their preferences and, with permission, analyzes their Camera Roll to gain insights into interests and personality. Instead of requiring users to swipe through large volumes of profiles, Chemistry curates one or two “drops” per session. CEO Spencer Rascoff explained that it offers “an AI way to interact with Tinder,” allowing users to “get just a single drop or two, rather than swiping through many, many profiles.
On Match’s Q4 2026 earnings call, a Morgan Stanley analyst requested updates on the product’s progress so far. Rascoff indicated that Chemistry’s capabilities will expand beyond Q&A and photo analysis, though specific future applications were not detailed.
”Match Group is positioning Chemistry as a response to persistent user burnout, a challenge that has contributed to declining metrics across the industry. Tinder reported a 5% year-over-year drop in new registrations and a 9% decrease in monthly active users for Q4 2025. These figures show slight improvement over prior quarters, which Match attributes to AI-enhanced profile ranking (particularly for women) and other product experiments. The company also highlighted ongoing efforts to improve features like Face Check, which is said to have culled bad actors on Tinder by over 50%.
Match plans to redesign discovery to feel less repetitive and address common Gen Z pain points, including better compatibility signals and fewer low-quality matches. Chemistry, naturally, has the same focus on user compatibility – meaning that Tinder is likely going to focus on improving the quality of matches rather than quantity, especially given recent user habit changes in the overall dating market.
