Tinder’s Plans ‘Cultural Reset’ For Relevance With Gen Z
Inside Match Group, there’s a common refrain: Tinder is your first dating app, and Hinge is your last.
As the watering hole for young daters, Tinder’s success is largely reliant on Gen Z. The young generation’s dating patterns have also become increasingly inscrutable: they drink and hook up less frequently, and might even be tiring of dating apps entirely. As Tinder teetered toward becoming out of touch, the platform’s revenue plateaued in 2024 with 1% growth year over year and a 7% decline in paying users.
