Bad Photos Features Undermine Dating App Engagement, Study Finds

A new survey highlights how much first impressions matter on dating platforms – and how poor profile photo choices continue to undermine user engagement, including when aps lack the tools necessary for users to improve their own photo game.

UK-based dating app Wisp polled 1,200 people and found that 83% of respondents make immediate judgments about potential matches based on profile images alone. The findings reinforce the critical role of visuals in determining whether users swipe right or move on, suggesting that photo quality may be as important as written prompts when it comes to conversion.

The survey identified some of the most common “photo red flags.” Gym mirror shots were rejected by around 60% of respondents, while low-quality bathroom selfies and extreme close-ups also ranked poorly. Group photos created frustration as well, with roughly one-third of men and women saying they skipped profiles where it wasn’t clear who the account holder was. The connecting thread across these categories was the perception of carelessness or lack of effort.

While these photo choices may seem trivial, the implications for platforms are significant. If users feel they are wading through uninspired or off-putting profiles, they are less likely to invest time in swiping or messaging – reducing overall engagement rates.

Apps are already experimenting with solutions. Bumble encourages users to upload multiple images to increase match potential, while Hinge has rolled out AI-driven photo selection tools to help users highlight their best pictures. Wisp itself compared profile photos to a “shop window,” warning that blurry or “cringe” images can drive people away regardless of how clever the profile text may be.

Industry observers say that improving user photos could become an important lever for retention. By making photo uploads easier, providing clearer guidance, or integrating AI support, apps can help reduce intimidation around creating a profile and raise the overall quality of user presentation.

For dating platforms competing in an increasingly crowded marketplace, these small but influential changes could mean stronger engagement metrics – and fewer users abandoning apps after lackluster early experiences.