New Dating App Agilis Launches with Fully Free Model, Liking Limits

A new entrant in the crowded dating-app space, Agilis, is promoting a distinct strategy: offering its service entirely free – no subscriptions, paywalls or locked features at current. Built around the slogan “every Like matters,” the app is available for download and is positioning itself as a more inclusive alternative to traditional swipe-heavy platforms.

Unlike many major dating apps that split features between free and premium tiers, Agilis states it provides full access to unlimited matches, messaging, voice and video calls, and advanced filters without charging users. While it’s likely that more monetization will come if and when the app sees further success, in its current state, it remains entirely open to new users.

Agilis also modifies the usual “swipe until you drop” mechanic with a cap on user likes: at any given time you can only like up to 10 people. As explained by the developer, this limitation is intended to make each interaction more thoughtful and reduce spam or superficial engagement, so that “every like actually means something“. Users can also call one another without sharing personal information, making it easier to weed out bots without having to risk phone numbers being shared.

From a market perspective, Agilis is launching at a time when many users are fatigued by the monetisation and match-quantity models of major competitors. With the industry saturated and premium tiers becoming ubiquitous, Agilis’s all-free offer could draw in a decent audience. Although it launched several months back, the switch to an entirely free system only happened a month ago, and the app currently has no publicly-availabe numbers on its current user base.

While only one of the many new dating startups arriving in an already-saturated market, Agilis’ efforts to go fully free – and the fact that it’s survived long enough to make such a change – means that it has the potnetial to bloom into something larger as a subset of singles shift away from premium paid dating platforms.