Playdate Launches Ad Campaign Around ITV Show

Playdate, the UK dating app for single parents, will be running an ad campaign around ITV’s new reality TV show ‘My Mum, Your Dad’. The new show follows a group of single parents who have been nominated by their grown-up kids for a second chance at love.

Playdate has partnered with ITV AdVentures Ignite, ITV’s commercial incubator for start-ups, to roll out an ad campaign around the new show ‘My Mum, Your Dad’.

The new ITV show is made up of 10 hour-long episodes where audiences will follow a group of single parents as they live together and seek to find true love. The show will be hosted by Davina McCall, and airs from September 11 – 22.

“The alignment of Playdate with the new show ‘My Mum, Your Dad’ was a no-brainer, being the UK’s first dating app for single parents looking for meaningful relationships. We are thrilled to see Playdate reach a wider audience and excited to be part of Playdate’s growth journey”, said Callum Taylor, Head of ITV AdVentures Ignite.

“We first heard about My Mum, Your Dad last year and I immediately knew that we had to work with the show in some way”, said Nevine Coutry, Founder and CEO of Playdate.

“The UK’s first ever dating app for single parents and a new dating tv show for single parents is a perfect match and I’m delighted to bring these two brands together. I was lucky enough to be passed on to the team at ITV AdVentures Ignite who help start-ups like us start their journey on television so I owe them my utmost gratitude for making this campaign possible!”, Coutry added.

Playdate shares that there are currently around 2.9 million single parents in the UK and 320 million single parents worldwide. 

You can find out more about Playdate on its website here or by attending GDI’s upcoming conference in London where Nevine Coutry will be sitting down with Senior Reporter Sean Nolan for a live interview.