QuackQuack Study Finds Change in Dating, Rejection Mindsets

India’s leading dating app, QuackQuack, has released findings from a recent consumer behavior study, revealing significant positive trends among users from Tier 1 and 2 cities. The study, conducted in early August 2024, surveyed 10,000 dating app users, including Gen Z and Millennials from diverse professional backgrounds.

One of the key insights from the study is the growing influence of positive reinforcement in the dating culture. According to the study, 26% of users believe that dating apps have reintroduced the concept of positive reinforcement, leading to a more affirming and respectful dating environment.

Ravi Mittal, QuackQuack’s Founder and CEO, stated, “Managing an app that caters to over 3 crore people, we firmly believe it can bring positive changes to the young minds. We see users shifting from the ‘convince till they accept’ approach to ‘compliment till they consent.'”

Mittal also stated “We closely observe our user behavior, and in the past few years, how they take rejections or get unmatched has drastically changed. It is taken in more good spirits today than it was a few years back.”

The power of compliments emerged as a significant factor in fostering positive connections. The study found that 33% of women view compliments as an effective form of positive reinforcement. These compliments, whether on personality, taste, or appearance, play a crucial role in building rapport and encouraging engagement on the platform. The data suggests that a well-placed compliment can significantly impact a conversation, creating a comfortable and positive environment.

The study also highlighted the role of dating apps in boosting users’ self-esteem. Approximately 18% of respondents from Tier 1 and 2 cities reported that the positive interactions on these platforms have helped improve their self-worth. This esteem-boosting effect is particularly valuable on days when users might doubt themselves or be stuck with negative thoughts about themselves – affirmation received from matches serves as a reminder of their desirability.

Rejections, a common aspect of dating, are also being navigated in an increasingly positive way. The study found that 22% of users aged 25 to 35 have learned to handle rejections better due to the consistent positive reinforcement they receive on the app. This shift in perspective helps users see rejections as part of the process rather than a reflection of their self-worth.

Overall, QuackQuack’s study underscores the evolving dynamics of online dating in India, particularly in Tier 1 and 2 cities – and this data could likely apply to many other places across the world. Dating apps are not only facilitating connections, but also promoting a culture of kindness, self-assurance, and resilience among users.