Tinder Partners with Campbell Pacific Media for Ad Consultancy

Tinder, in collaboration with Match Media Group, has announced a strategic partnership with Campbell Pacific Media & Partners (CPM) to serve as the exclusive sales consultant for Tinder in Australia. CPM will work closely with Match Media Group to drive advertising and paid partnerships on the Tinder platform.

Caroline Campbell, founder of CPM, brings over 20 years of experience in the Ad Tech and Digital Publisher space. Her background includes senior roles at leading companies such as Microsoft, Yahoo, and AOL. Caroline’s expertise will be instrumental in connecting Australian clients and agencies with Tinder’s global platform, focusing on underserved buyers and maximizing campaign activation.

Caroline Campbell expressed her enthusiasm, stating, “The CPM team is absolutely thrilled to be working with Tinder and Match Media Group on this exciting opportunity in Australia. This is a business and platform that really excites us.”

Campell also said that “having met my own partner on Tinder and with 2 small children, I know the value of the platform for potential advertisers.“

CPM, launched in November 2023, has quickly established itself as a key player in the APAC region, representing brands such as Moonbug, Fireblocks, and World Football Legends. The firm offers hands-on growth strategies with experienced Ad Tech sales professionals at its core.

Olia McDonald, recently appointed as Country Manager for Australia, will lead CPM’s efforts in the region. She will be the main contact for all Tinder sales inquiries in Australia, alongside CPM founders Caroline Campbell and Eliot Connor.

This partnership positions Tinder to enhance its advertising reach in Australia, leveraging CPM’s local expertise to drive revenue growth and brand engagement.