Over 20 White Label Dating sites have been launched today, each linked to a radio station under the Wireless Radio Group umbrella.
Wireless operates across the UK and Ireland, and is a property of News Corp UK and Ireland Limited.
The new sites include talkSPORT Singles, for daters “looking for a sporty Sarah in Southampton or a fitness freak in Finsbury Park”, and Tower FM Dating, which helps Tower FM listeners to meet “like-minded singles (…) looking for meaningful relationships”.
Last month, White Label Dating partnered with UK TV personality Danniella Westbrook to launch Serious Dating.
Celebrity and influencer-backed white labels have been an emerging trend in 2018, with many of the collaborations proving “truly successful”.
Having an existing (social / traditional) media platform reduces marketing and acquisition costs, helping sites to build a community without negotiating competitive ad spaces.
89% of marketers reportedly feel that social media influencers can boost positive awareness for their brand.
Visit the White Label Dating website here.