Over 20 White Label Dating sites have been launched today, each linked to a radio station under the Wireless Radio Group umbrella.
Wireless operates across the UK and Ireland, and is a property of News Corp UK and Ireland Limited.
The new sites include talkSPORT Singles, for daters “looking for a sporty Sarah in Southampton or a fitness freak in Finsbury Park”, and Tower FM Dating, which helps Tower FM listeners to meet “like-minded singles (…) looking for meaningful relationships”.
Amongst the others are TalkRADIO Singles, Swansea Sound Dating, and LMFM Dating. Each new launch allows users to sign up and search for free, read other members’ dating stories, and browse photos.
Last month, White Label Dating partnered with UK TV personality Danniella Westbrook to launch Serious Dating.
Celebrity and influencer-backed white labels have been an emerging trend in 2018, with many of the collaborations proving “truly successful”.
Having an existing (social / traditional) media platform reduces marketing and acquisition costs, helping sites to build a community without negotiating competitive ad spaces.
89% of marketers reportedly feel that social media influencers can boost positive awareness for their brand.
Visit the White Label Dating website here.