Feeld Releases Second Issue of Print Magazine AFM
Feeld, the dating app known for catering to nontraditional and open relationship dynamics, has released the second issue of its print magazine, AFM. The publication, which the company says can stand for either “A Feeld Magazine” or “A Fucking Magazine,” continues the platform’s effort to build a broader cultural identity beyond digital matchmaking. Issue two centers on the theme of “mind games,” drawing together contributors from photography, illustration, writing and type design.
Issue two features musician Kelsey Lu on the cover, photographed by Nan Goldin. Goldin’s long-standing focus on intimacy and queer life aligns closely with Feeld’s positioning and the magazine’s subject matter. The cover shoot is part of a broader feature that includes a conversation between Lu and music journalist Puja Patel on creativity, performance, and personal agency.
The issue’s theme examines how thought and memory influence relationships, identity, and desire. Contributors span fiction, essays, poetry, and visual art, including voices such as Hannah Black, Catherine Lacey, Carl Phillips, and Mona Chalabi. The publication also incorporates data-driven illustration, archival imagery, and commissioned photography to reflect how internal narratives shape interpersonal experiences.
“Each issue of AFM aims to make an incision in time: capturing the specificity of how we experience relationships now while creating something lasting and beautiful,” said Maria Dimitrova, founding co-editor of AFM. Co-editor Haley Mlotek described the magazine as an invitation to readers, noting that it is intended as “a material expression of the thoughts, ideas, and artistry always present in the experiences of relationships and intimacy.”
A notable section in this issue highlights Feeld members themselves. Photographer Kees de Klein shot portraits of users in Amsterdam, accompanied by personal artifacts such as playlists, self-submitted photos, and short reflections on dating experiences. The aim is to foreground lived experience rather than curated identity, in contrast to the polished presentation typical of dating apps.
AFM’s continued move into print comes as several dating platforms seek ways to differentiate themselves amid slowing app engagement in some markets and user fatigue with swiping-based formats. For Feeld, the magazine functions less as marketing material and more as a cultural extension of the brand’s emphasis on experimentation, openness and alternative approaches to relationships – with the first issue from 2024 being a major step towards building deeper offline connections with its user base.
