LinkedIn Steps Up Enforcement Against Inauthentic Activity

LinkedIn is increasing its efforts to identify and remove inauthentic activity, including automated engagement, artificial intelligence-generated content and suspicious profiles, according to its latest European Union Digital Services Act (DSA) reporting.

The platform reported 56.5 million active users in the EU during the first half of 2026, an increase of 1.4 million compared with the second half of 2025. However, the proportion of LinkedIn’s members who actively use the platform has remained relatively stable in recent years.

The more notable change concerns enforcement. LinkedIn reported a 46% increase in detected instances of inauthentic activity during the first half of 2026 compared with the previous six months.

The company has been addressing several forms of artificial engagement, including activity linked to engagement pods and third-party services that automate posting. It is also increasingly targeting what it describes as AI-generated “slop” and other artificial interactions that provide little value to users.

LinkedIn’s latest figures are relevant to the dating industry as dating platforms face similar challenges around automated accounts, fake profiles and AI-generated interactions. As generative AI makes it easier to create convincing profile photos, biographies and messages, platforms are under increasing pressure to distinguish genuine users from accounts designed primarily to generate engagement or deceive other members.