Match Group to Cut 13% of Workforce as Paid Users Decline

Match Group, the company behind popular dating platforms such as Tinder, Hinge, and OKCupid, announced it will lay off approximately 325 employees – around 13% of its workforce – as it contends with shifting user behavior and declining subscriptions.

The decision comes as the company reported a drop in paid users for the first quarter of 2025, falling 5% year-over-year to 14.2 million. Tinder bore the brunt of this decline with a 7% decrease in subscriptions. Hinge, however, bucked the trend with a 23% increase in paying users, signaling divergent performance within the company’s portfolio.

New CEO Spencer Rascoff, appointed earlier this year, said the layoffs are expected to generate $100 million in annual savings. While the company remains insulated from direct tariff impacts—given its digital nature—it acknowledged that rising consumer costs may further pressure spending on subscription-based services, especially as free alternatives gain traction.

Match Group posted $117.6 million in profit for the quarter, down from $123.2 million during the same period in 2024. Meanwhile, the broader dating app industry continues to face challenges, particularly among Gen Z users who are reportedly turning away from apps in favor of in-person meetups.

Rascoff has been candid about the company’s shortcomings. In March, Rascoff wrote in a LinkedIn post that Match’s apps no longer feel like platforms “to build real connections,” and invited employees to share ideas for improvement. Analysts have expressed cautious optimism about Rascoff’s leadership, but note that user growth across the online dating sector remains an ongoing concern.