Meta Expands Access to AI-Powered Creator Studio App

Meta is expanding access to its Creator Studio app, giving more Facebook creators a dedicated workspace for managing content and accessing artificial intelligence-powered recommendations and audience insights.

The company launched Creator Studio in June with a limited test group. It is now available to any creator using iOS in the U.S. and Canada, as Meta continues to assess how AI tools can support content production and audience engagement.

A central feature of the app is its separation from the main Facebook experience. Meta said creators had reported being distracted by Reels, Feed posts and direct messages when trying to manage their content within Facebook. Creator Studio instead provides a dedicated environment focused on publishing and performance.

The app uses AI to provide personalised recommendations based on a creator’s content and audience. Suggestions can include what types of content to try next, which approaches to continue and examples of what has worked for creators with similar audiences.

Creator Studio also includes AI-assisted comment management. The tool identifies comments that may be worth responding to and generates suggested replies in the creator’s style. Creators retain control over whether those responses are posted.

Meta said early testers have reported measurable improvements. One creator gained 4,000 followers from a single video developed using recommendations from the app, while another reported a 144% increase in earnings during the first seven days of using Creator Studio. Meta also said increased responses to comments contributed to higher engagement among test users.