FeaturedNews

Survey Finds More Dating App Users Expanding Age Preferences

A recent survey suggests that dating app users are becoming more open to intergenerational relationships, with over 80% of respondents reporting that they have widened their preferred age range in the past year.

The survey, conducted by sex toy brand LELO, found that 82.5% of participants had adjusted their age filters to include both older and younger partners. Notably, 14% of women between 45 and 55+ said they were open to dating younger men, while 16% of men aged 18 to 24 expressed interest in dating older women.

The findings align with a broader cultural shift, as films, television shows, and books increasingly explore relationships with significant age differences. Popular media, including Babygirl, The Idea of You, and Bridget Jones: Mad About the Boy, have helped normalize these dynamics, portraying them as complex but not inherently problematic.

Although age-gap relationships have often been scrutinized – particularly in the wake of the #MeToo movement, which raised concerns about power imbalances—recent narratives have highlighted that such relationships can be meaningful and consensual. Many of these stories emphasize self-awareness and mutual respect, countering the notion that all intergenerational romances are inherently exploitative.

Whether this trend will continue remains to be seen, but the data indicates a growing willingness to reconsider traditional age-related boundaries in modern dating. Given that age-specific dating apps currently exist – for example, those for older users who want to meet people their same age – it could lead to conventional sites seeing another increase in users that want to go up or down an age “block” when it comes to romance.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769