Tinder Broadens Events Feature to More Cities and Markets

Tinder is scaling up its Events feature, rolling it out to nine additional cities after a pilot in Los Angeles. The move is part of the Match Group-owned platform’s efforts to boost engagement and reverse recent declines in monthly active users by emphasizing shared experiences.

The feature, launched in March, connects users with local in-person events organized by third-party partners. During the Los Angeles pilot, over 60 events attracted participation from 66% of eligible active users. Younger users showed particularly strong interest, with 71% of those aged 18-24 engaging compared to 63% of users 25 and older. Popular events focused on group activities such as pottery.

Events is now available in Los Angeles, New York, Dallas, Denver, Kansas City, Phoenix, Berlin, Munich, Zurich, and Geneva. Tinder plans to expand to 26 cities by the end of September. Users can browse events in a dedicated tab, express interest, purchase tickets, and receive a profile badge after attending. The feature also allows attendees to match with others who participated in the same event.

The rollout is supported by a multichannel campaign including creator partnerships, social media, out-of-home advertising, and local activations. Photo verification is required for full access to the feature.

Tinder Chief Product Officer Mark Kantor stated that attending events with shared interests makes dating feel less intimidating and helps foster natural connections. The initiative reflects a broader industry shift toward experiences over purely digital interactions, particularly among Gen Z users.