Tinder Launches National Verification Drive in Australia

Tinder has announced a major initiative to enhance safety and trust in online dating through its new “Verified QT” campaign. Partnering with Wesnet, Australia’s leading domestic and family violence support organisation, the campaign aims to encourage users to verify their profiles, ensuring greater authenticity on the platform while supporting a critical cause.

Tinder’s data reveals that 69% of Australian users under 30 are drawn to verified profiles, with verification also improving match rates. The ID + Photo Verification feature uses a video selfie and official ID to confirm users’ identities and ages. Once verified, profiles receive a blue checkmark, signaling authenticity to potential matches.

To kick off the campaign, Tinder is hosting a pop-up event at Bondi Beach on Friday, 29 November. Attendees can refresh their profiles with professional photos by renowned photographer Cybele Malinowski and receive personalized dating tips from Tinder’s expert, Sera Bozza. For those unable to attend, users can participate in the in-app verification drive. Tinder will donate $1 to Wesnet for every completed verification between 12 November and 6 December, with a fundraising goal of AUD$20,000.

Karen Bentley, CEO of Wesnet, praised Tinder’s efforts to foster safer and more respectful online connections, noting the campaign’s potential to deter harmful behaviors. Tinder’s Kirsty Dunn emphasized the importance of building trust, while dating coach Sera Bozza highlighted the benefits of verification for boosting both safety and meaningful connections.