Tinder Sees 60% Drop in Bad Actors After Face ID Launch

Tinder has announced that its newly introduced identity-verification feature, Face Check, has led to a 60 % decline in exposure to so-called “bad actors” on the platform. The safety measure – a short video-selfie biometric check powered by FaceTec – is now required for new users in California and seven other countries, with broader U.S. expansion planned in the coming months.

According to a press release issued by Match Group, the rollout of Face Check has produced early results showing more than a 60 % reduction in exposure to potentially deceptive profiles, along with a more than 40 % drop in user-reported incidents involving such accounts. The system works by matching a user’s live video selfie to existing profile photos and detecting duplicate faces across multiple accounts. When successfully verified, the user receives a “Photo Verified” badge.

Safety and user-trust have emerged as central challenges in the dating-app industry, especially as apps grapple with declining engagement rates, rising regulatory scrutiny and concerns around bots, fake profiles and data privacy. Analysts note that verification tools like Face Check mark a shift from optional to mandatory identity checks during onboarding for major platforms.

Match Group’s CEO Spencer Rascoff stated: “Safety is an essential part of the Tinder experience, built into how people join, match, and connect… Face Check reflects our deepening commitment to responsible innovation that builds trust and supports a healthy, growing community.” Meanwhile, Head of Trust & Safety Yoel Roth described it as “perhaps the most measurably impactful Trust and Safety feature I’ve seen in my 15-year career.”