Tinder and Sprite Launch Dating Campaign in India

Tinder has partnered with Sprite for a dating-themed campaign in India called Truth and Spice. The campaign features celebrities discussing dating and relationships while taking on spicy food challenges.

The collaboration is part of Sprite’s eight-episode YouTube series, with Tinder featured in two episodes. The first features Indian cricketer Arshdeep Singh and actor-model Samreen Kaur, while the second brings together social media personalities Shreya Kalra and Rishabh Jaiswal. The episodes were released on October 4 and 11, with shorter clips shared on Instagram.

The partnership includes specially designed Tinder and Sprite cans used in the episodes. It follows an earlier collaboration between the two brands in Europe, which featured co-branded packaging and dating-related content.