A product manager behind Facebook’s dating feature explains how it’s looking to compete with apps like Tinder and Bumble
Facebook isn’t giving up on dating.
Meta’s dating product, Facebook Dating, got a slew of new features last month and the team behind it believes it can help users who are struggling with dating app fatigue.
And before you ask, yes, real people are using it. I even set up an account to see it for myself.
Meta announced earlier this year that the dating product, which launched in 2019, had grown its user base by 20% year over year within the US and Canada. Among young adults, Meta also reported that daily conversations increased 24% year over year. Meta didn’t disclose how many people are using it, however.
