From the Web

Could Chatbots Have Negative Effects On Conversation?

As more online businesses look to find ways to engage audiences and increase their brand’s traction, many are looking to bring a personalised approach to their marketing strategies.

This is where chat bots can prove useful.

Usually integrated into already existing apps, chat bots let companies talk directly to consumers, offering a more convenient and personalised one-on-one experience.

But a recent article on TechCrunch has questioned whether or not the emergence of things like chat bots and artificial intelligence systems is benefiting or hindering us as a society.

Liraz Margalit from Clicktale says such communication tools could potentially have “profound psychological ramifications”, with consumers becoming sessioned into perceiving conversations in a certain way.

Read the full article here.

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

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