Today, dating apps have become the norm, with Tinder, Bumble, Hinge, OKCupid, Match, eharmony, Zoosk… the options are endless. But the acceptance of this modern day match-making tactic wasn’t always there. What was once looked at as a stigma has become socially acceptable and often the preferred way of meeting new people.
The rise of the internet and, more specifically, dating apps seemingly replaced the roles that family and friends once played in bringing couples together. And while the hype surrounding dating apps has slowed, the opportunities for marketers to promote their brands are still strong.