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OkCupid’s Michael Kaye on Winning Hearts with Data, Storytelling, and Inclusivity

Data-driven storytelling is at the heart of winning customer love. But like Cupid’s arrow, it can either be a hit or an expensive miss.

To help you craft the perfect love story between data storytelling and brand, we interviewed Michael Kaye, OkCupid and ARCHER’s director of brand marketing & communications. Michael is a communications strategist and purpose-driven marketer recognized by Business Insider as a Top Tech PR Pro, PR Net’s Marcomms Most Influential, PRWeek’s 40 Under 40, and a Ragan Game Changer.

Full article on G2.

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