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Queer social app Lex acquired by the former Musical.ly CEO’s conglomerate

Lex, a social and dating app for the LGBTQ+ community, has been acquired by 9count, a mobile app conglomerate focusing on social networks.

Lex started as an Instagram page in 2017, which was inspired by vintage lesbian personal ads. The page became so popular that founder Kell Rakowski spun it into an app in 2019. In less than a year, the app raised a $1.5 million seed round, and seasoned entrepreneur Jennifer Lewis joined as a co-founder and CEO.

“Mainstream social platforms really don’t serve this audience,” Lewis told TechCrunch. According to GLAAD, LGBTQ+ people are twice as likely to experience harassment online, which makes intentional online spaces for queer people more necessary.

Full article on TechCrunch.

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