Tinder Will Try AI-powered Matching As The Dating App Continues To Lose Users
Tinder hopes to reverse its ongoing decline in active users by turning to AI. In the coming quarter, the Match-owned dating app will roll out new AI-powered features for discovery and matching. The addition aims to offer fatigued singles an alternative to the “swipe” that defined the dating app in its earlier days and influenced an entire industry to adopt the gesture as the go-to standard.
In its Q4 earnings release, the company noted that the AI-curated recommendations would deliver more “personalized and engaging matches.” Match Group CFO Gary Swidler told investors on the Q4 earnings call that the AI-driven matching feature will give users “something other than swiping” as a way to meet.
However, he clarified that AI matching would be a complement to swiping, not a replacement.
