Tinder’s New Strategy: Get Users to Hang Out, Not Just Hook Up
Back in April, as many countries were still enforcing stay-at-home orders amid the COVID-19 pandemic, online dating saw a surge in activity—even when meeting IRL wasn’t an option.
Tinder saw one of the bigger spikes, with 52% more messages sent globally and swipe volume among members under 25 also rising 39%, which isn’t so surprising given the fact that more than half of Tinder’s users are Gen Z.
