For the latest instalment of our “GDI Meets” series, we sat down with the co-founder of Free Dating Platform, renowned niche dating site owner Angus Thody about how the industry has changed, and his new free white label dating venture.
The entrepreneur speaks about his entry into the online dating industry over 10 years ago, and about how the LTV of an online dating consumer has fallen over the past few years, with the onset of hugely popular mobile apps like Tinder shaking up the dating industry.
So with Tim Taylor & Andy Hammonds, the three experienced dating site owners decided to build their own unique white label platform that allows partners to create free dating sites – which see strong word of mouth & lower cost per acquisition – as a new source of traffic & way to promote paid sites to consumers.
Check out the full interview below: