Tinder Was Second Most Used App At CES 2016
The show, which started last Wednesday, saw over 170,000 attendees flock to the Las Vegas Convention Center for one of the biggest tech shows in the world.
Media company Vector Media provided free internet for attendees, and looked at some of the aggregate usage over their free WiFi, to find out which apps were used most during the conference.
The free internet was installed in over 50 locations (provided in its Double Decker bus, Airport Shuttle and Black Car Network vehicles), and Vector tallied over 89,000 smartphone users within 100ft of the vehicles, with 1,800 Vegas visitors logging on to the network.
The company found that the most popular app was Facebook Messenger, which was used by 74.3% of conference attendees, followed by IAC-owned dating app Tinder, with 61.2%.
Another dating app, Grindr, was also in the top 10 list, with 16.2% . You can view the full top 10 below.
Speaking about the data, the Vice President of Vector Media’s experiential arm, VM2, Ian Greenberg, said: “Out-of-Home Media and Experiential Marketing are among the most difficult forms of marketing to measure.
“The Vector Media/VM2 WiFi network now allows us to report real-time data to advertisers and clients, and to instantly track, tweak and optimize each event and campaign. We had fun applying our marketing technologies to the streets of Vegas, and it was interesting to learn that what happens in Vegas may well stay… on Tinder…”
Top 10 Apps Used At CES 2016
- Facebook Messenger (74.3%)
- Tinder (61.2%)
- Snapchat (51.8%)
- Twitter (56.9%)
- Kik (38.2%)
- Skype (33.5%)
- Tumblr (20.7%)
- LinkedIn (22.7%)
- Grindr (16.2%)
- Slack (12.8%)
