White Label Dating has just formed another US partnership, with national radio show Slow Jams.
The US show now has a WLD-powered dating site called slowjamslove.com, which gives the brand another revenue stream by monetising its weekly listenership of 2.5m.
Speaking about the partnership, R Dub, Director of Programming at Z90 and Magic 92.5, said:
“Sunday Night Slow Jams is a loves songs and dedications show, so the brands work perfectly together. I’m excited to have a tool that fits so well with my program. So many of my listeners are searching for the “one”, and by partnering with White Label Dating we will add value for our listeners by bringing people together to find love.”
“Choosing White Label Dating as our strategic partner was an easy choice. Their business model suited us perfectly and thanks to their great team it’s been easy for us to work together from the start.”
The show will be promoted to listeners of Sunday Night Slow Jams, and will be supported by a number of social media campaigns.
Slow Jams joins other WLD US partners like Alaska Dispatch News, San Diego City Beat, Los Angeles Newspaper Group and Paranormal Date.
Speaking about their latest partnership, Steve Pammenter, COO of White Label Dating, said:
“We’re delighted to welcome Slow Jams to the White Label Dating network. With expert guidance and support from our industry-leading account management team, we’re confident that slowjamslove.com will add value for Sunday Night Slow Jams listeners and strenghten the Slow Jams brand even further.
“From experience we know that dating sites perform best when they tap into engaged communities, which is why this is the perfect opportunity for Slow Jams. ”
You can find out more about becoming a WLD partner here.