As part of the latest iOS 15 update, Apple is allowing users to quickly report apps that they believe to be fraudulent.
The ‘Report a Problem’ button is currently only available in the United States, Canada, Australia in New Zealand, with a view to expand it to more regions in the near future.
Users can choose to “report a scam or fraud” by clicking on the button, which lets them submit a report directly to Apple if they think they’ve downloaded a fraudulent app or paid for a fraudulent in-app purchase.
The previous process to report a problem was unnecessarily complicated, directing users to a secondary website and making them re-enter their login details. There was then no obvious way to report a potential scam.
Analysis from the Washington Post earlier this year found that almost 2% of the top 1000 apps on the iOS App Store were scams. It’s believed that consumers lost an estimated $48 million to these products.
Some victims have downloaded fraudulent dating apps and paid for premium subscriptions without knowing they were not set up to facilitate true connections.
Apple has also received criticism for not taking enough action to stamp them out. The technology giant would financially benefit from these apps due to the 30% commission it takes from in-app purchases.
It released new App Store guidelines in June which revealed a tougher stance against developer misconduct. However, Apple did have to clarify that it wasn’t banning hookup or casual dating apps after there was confusion surrounding a clause to do with sexual and pornographic content.
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