Bumble Releases Video Promoting Dating While Social Distancing

Bumble has released a promotional video to show how people can still form meaningful romantic relationships while social distancing. 

The social app released ‘Get Close From Afar’, a sixty-second video made by four filmmakers,who were asked to release footage of their dating life before lockdown, compared to their experiences now.

The video also made clear that certain actions, including kissing, touching, holding hands, or getting too close, were banned by government regulations.

Data from Bumble shows that it has seen a 45% increase in video calls over the past few weeks.

Associate Director for EMEA Marketing Naomi Walkland told PR Week: “The COVID-19 pandemic has led to vast societal shifts in how we communicate. When physical connection is limited, people will seek deeper connections and a sense of stability.

“Bumble’s video calling can help people make new connections during this period and allow our users more time to get to know each other.”

Last week Bumble posted another video of Tiffany Haddish and Common going on their first virtual date by using the app’s video call feature.

Read more here.