Chispa and Voto Latino Partner to Empower Latino Voters
As the 2024 presidential election approaches, Chispa, the leading dating app for Latine singles in the U.S., is partnering with Voto Latino for the third time to empower Gen Z Latino voters. This collaboration is especially timely, as the Latino population is set to play a crucial role in the upcoming election, with 36.2 million Latinos eligible to vote—a significant 12% increase from the previous election cycle.
Chispa and Voto Latino’s partnership focuses on engaging young Latinos through a co-branded election hub, in-app mobilization efforts, and the introduction of the “Amor x Democracy” sticker collection. This hub provides users with essential resources such as voter registration tools, information on early voting, and details about candidates.
These efforts are meant to motivate more young Latinos to interested in voting, as many are still unregistered and feel disconnected from the political process. By integrating all of these features directly into the app, Chispa aims to make the voting process more accessible whilst also encouraging users to actually consider voting.
Chispa’s recent surveys highlighted that while 54% of Latino respondents plan to vote in 2024, 25% are still undecided. Top concerns include the cost of living (73%), immigration reform (43%), and wage equality (41%). Although 75% believe the Latino vote will impact the election, 52% doubt their vote’s effectiveness, and only 20% feel politically represented.
As dating apps continue to evolve beyond just matchmaking, they are becoming powerful tools for social and political engagement. Chispa’s dedication to empowering its users to make a community impact aligns seamlessly with Voto Latino’s mission to mobilize and educate Latino voters. For dating app companies, partnerships like this one offer a unique opportunity to enhance user engagement while also contributing to critical societal issues.
As we head into 2024, this collaboration serves as a model for how digital platforms can play a pivotal role in shaping the future of voter engagement. While other platforms have made mention of the upcoming election, Chispa and Voto Latino’s partnership is perhaps the most direct and on-the-nose effort to encourage more political interest among its user base.
