eHarmony Announces Tweaks To Modernised Product In Letter From CEO

eHarmony has just outlined another set of product enhancements that will be made this January.

This comes after large-scale updates were made to the platform at the end of last year, the company making its famous questionnaire optional, adding real-time chatting and introducing a new compatibility rating for users.

The latest set of changes were announced in a message from eHarmony’s CEO Grant Langston, posted to its social media sites.

In the letter, Langston spoke about the “unfortunate truth” that the company’s communication platform was “old and unreliable”.

Langston said: “It was built years ago, before mobile devices were in every hand. As the business grew it became clear that this old communication platform couldn’t keep up with mobile expectations.

“We wanted to keep what was good about the old Guided Communication, but also provide something that was less restrictive and created more natural conversations.”

And having modernised the platform with December’s updates, the CEO announced a new set of more minor enhancements to the product due this January.

These include the ability to send five questions at one time, to save your favourite questions, as well as showing users their recently sent queries to make it “easier to initiate communication with new members”.

eHarmony also added the ability to write your own response, rather than choose a multiple choice option, and the re-introduction of its “dig deeper” questions.

The dating brand has also included photos to its messaging system, visual indicators in the inbox, and has made it easier to distinguish between read and unread messages.

Langston said these updates were just the start of the product’s modernisation, saying the company had “lots more planned” for the coming year.

Read about the December updates here, and check out Langston’s letter below: