Facebook has quietly launched its own print magazine called Grow in the UK and Northern Europe.
Grow has been labelled as the “quarterly magazine for business leaders” on the physical cover.
However, Facebook has announced that it is actually a business marketing campaign.
Leila Woodington, Facebook’s head of business marketing for Northern Europe said in a statement: “Grow by Facebook is a business marketing program that shares thought leadership content directly with our clients through an annual event as well as print and online marketing channels. We do not sell any advertising or charge for any of the events or content as this is purely intended for marketing communications purposes.”
A welcome note was also written by Facebook executive Nicola Mendelsohn, who also named it a “magazine” in her message.
The Facebook UK team has now expanded to include a print magazine that will be available to those on a special mailing list, at both Grow events and in British Airways lounges.
The content within Grow will also be live on its Facebook page, its blog and a “new digital home” that is apparently coming soon.
Grow will feature a combination of interviews and spotlights on certain businesses.
The magazine’s tagline reads: “Grow your business. Grow your network. Grow your mind.”
Read more here.