FriendScout24 Rebrands To LoveScout24

FriendScout24 has rebranded to LoveScout24, the company announced this week.

The name change is designed to make the brand appeal more to younger users – especially its target demographic of singles between 25-45 years old.

Marketing head Peter Breiling said the new name was a better fit for the brand’s positioning, and it fared well amongst younger users in market research.

This change came into effect on the 5th July, and the site’s website & logo has now been updated.

FriendScout24, which runs very popular services in Germany, Switzerland & Austria, is owned by dating conglomerate The Match Group, after it was acquired by IAC back in July 2014.

Earlier this year, FriendScout24 was declared the best site for consumers in a recent investigation by the German Institute for Service Quality.

The DISQ tested 15 sites on behalf of news channel n-tv, ranking sites on factors like ease of use, payments, privacy, terms & conditions, safety, quality & marketing procedures.

Read more about the study here.