FriendScout24 Rebrands To LoveScout24


FriendScout24 has rebranded to LoveScout24, the company announced this week.

The name change is designed to make the brand appeal more to younger users – especially its target demographic of singles between 25-45 years old.

Marketing head Peter Breiling said the new name was a better fit for the brand’s positioning, and it fared well amongst younger users in market research.

This change came into effect on the 5th July, and the site’s website & logo has now been updated.

FriendScout24, which runs very popular services in Germany, Switzerland & Austria, is owned by dating conglomerate The Match Group, after it was acquired by IAC back in July 2014.

Earlier this year, FriendScout24 was declared the best site for consumers in a recent investigation by the German Institute for Service Quality.

The DISQ tested 15 sites on behalf of news channel n-tv, ranking sites on factors like ease of use, payments, privacy, terms & conditions, safety, quality & marketing procedures.

Read more about the study here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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