Instagram Most-Used App by American Teenagers

According to a new survey, Instagram has overtaken Snapchat as the most popular social media platform among American teenagers.

Investment banking firm Piper Jaffray released the latest version of it’s bi-annual “Taking Stock With Teens” report which showed 85% of the 8,600 participants said that they use Instagram at least once a month.

In comparison, 84% of the teenagers use Snapchat at least once a month. This is the first time Instagram has overtaken the messaging app in this category since the reports began.


Source: Piper Jaffray


This could be further evidence that Snapchat’s popularity is declining. Snap Inc. stock has continued to fall to under $7 after a negative report from an analyst in September.

However, 46% of the teenagers named Snapchat as their favourite social platform, compared to the 32% who preferred Instagram.

The picture-based apps continue to outperform the other platforms, as only 6% and 5% said their favourite was Twitter or Facebook respectively.

Facebook’s popularity continues to decrease in the wake of another major security breach.

36% of the participants use Facebook at least once a month, which is down from the 45% figure that was recorded by Piper Jaffray six months ago.

Read the full report here.