Leanplum to Host EU General Data Protection Regulation Webinar

Leanplum is hosting a webinar called GDPR 101: A Primer for Mobile Marketers ahead of the implementation of incoming EU General Data Protection Regulation (GDPR).

It will go into effect on May 25, 2018 and to be GDPR-complaint, a company will have to handle consumer data carefully and provide consumers ways to monitor, control, check and delete any information pertaining to them.

The webinar is to help companies meet the necessary requirements for the privacy legislation and will take place on March 29th at 10am PT/1pm ET

Questions that Leanplum will answer in the webinar will include: ‘What is GDPR and why should you care?’ ‘Who are the GDPR stakeholders?’ and ‘How will Leanplum help you become GDPR-compliant?’ 

Recently, Leanplum created a new report on how to increase user retention in mobile apps.

The company analysed hundreds of mobile apps to identify the critical strategies for preserving acquisition dollars.

Register for the webinar here.