Once and Pickable Predict Online Dating Trends for 2019
Once CEO Jean Meyer and Pickable CEO Tamara Goldstein have been sharing their predictions on how the online dating industry will progress in 2019.
Meyer believes “video profiles will be the next big thing” and explains that a few brands have already experimented with implementing video, but none have found a huge amount of success as of yet.
He commented on the growth of video streaming in general, which could lead to more apps implementing video.
GDI recently posted an Editorial on whether singles are more likely to swipe or stream in the future.
Goldstein also expects more apps to adopt video and audio content. She said: “Technology that humanises the dating experience will become more prevalent. It will do so by making browsing more effective and purposeful.”
Additionally, she predicts the online dating industry will continue to grow and companies will keep coming up with ways to push singles to meet in real-life.
Bumble is encouraging its users to go on dates by introducing Spots – bars and restaurants where Bumble members can get discounts and play special ice-breaking games.
Finally, Meyer is anticipating some developments will be made in the artificial intelligence area, which will help apps create more effective matching algorithms.
However, he admits such technology probably won’t be perfected in the next 12 months.
Meyer explained: “Everybody in the dating industry is waiting for the brand that will crack ‘matching’. All digital dating companies want to use A.I. to create the ultimate matching algorithm.”
“I’m not yet convinced anyone will manage to create such a powerful product in the next year though. This will be the biggest challenge for the next five years to come and I will be watching!”
Earlier this week, Thierry Guiot, Territory Director for Southern Europe at App Annie, spoke with GDI about current dating app trends and what to expect in 2019.
