Peanut, the social network for mothers, has secured $5 million in funding from investment firm Index Ventures, which has previously supported Facebook and Dropbox.
The latest investment will be used to create a special ‘Trying to Conceive’ (TTC) community section for women who are thinking about having a child or are struggling to become pregnant.
The app has raised a total of $9.8 million since it was first conceptualised at the end of 2016.
TTC will provide a secure space for women to share their experiences of infertility, miscarriages and utilising alternative methods with other women who are facing difficulties themselves and need some mental support.
According to data from Peanut, 25% of women will experience a loss of a pregnancy while 1 in 8 will have general difficulties when trying for a baby.
Founder Michelle Kennedy told Forbes: “A lot of medical intervention services are being created to address the physical aspect of fertility issues, which is much needed.
“But what no one is doing is supporting the psychological process of going through it. Women need a platform to exchange and share as this process can be devastating.”
Peanut was originally created as a swipe-based platform for women who were potentially feeling isolated after having a child, helping them to find new, supportive friends. It has now become a wider community service for women to offer advice, give tips and ask questions about motherhood.
There are approximately one million Peanut users across the US, the UK and Australia, a number that is reportedly growing by 20% each month.
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