TikTok has confirmed that it is trialling a $4.99 subscription plan that provides users with an ad-free experience. The testing is being done in an English-speaking market outside of the US.
News sources highlight that since this is only a trial, the pricing and features of this subscription are subject to change depending on the results of the testing.
TikTok has been mainly generating revenue through its e-commerce features and advertising, and this new model will be the first time it collects payments from users directly for an ad-free experience.
This new revenue model follows in the footsteps of other social media networks, including X and YouTube, which both offer premium subscriptions for ad-free experiences.