Tinder Adds Four Experienced Executives From YouTube & Yahoo To Team

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Tinder has just undergone an executive shakeup, the company hiring four top level leaders to help with its international growth.

The hires include Ferrell McDonald, former SVP/Head of Originals Marketing at Starz Entertainment, who takes the position of CMO and Yahoo’s VP of Engineering Maria Zhang taking the same role at the Hollywood-based company.

Tinder has also hired the former Director & Global Head of Partner Marketing at YouTube, Derek Callow, as VP of International to lead all international-focused initiatives, and James Kim, former VP of Finance at TigerText, who is now Tinder’s VP of Finance.

And the change also sees existing executives take on new responsibilities, with CTO Ryan Ogle taking on day-to-day responsibilities for product organisation, and co-founder and SVP of product Jonathan Badeen assuming the position of Chief Strategy Officer.

The company’s former CMO, Phil Schwarz, will now take on a new role where he will continue to lead a range of marketing initiatives, including global brand and corporate partnerships.

In a statement on the new shakeup, CEO & co-founder Sean Rad said: “For a successful startup to become a successful business at scale, it’s essential to add talented people with a broader set of experiences while retaining the talent that made the startup successful to begin with.

“Tinder’s growth continues at a breakneck pace and I believe the moves we’re announcing today really set us up to manage that growth effectively.

“Ferrell has a wealth of experience in non-traditional marketing endeavors. Maria brings experience with a variety of technology challenges at scale that we haven’t previously had. Derek brings substantial international experience and will provide leadership for our international growth efforts to ensure Tinder continues to build on its global success.

“And James brings additional financial expertise that we now need given our substantial revenue growth rate. At the same time, nothing was more important than maintaining Ryan and Jonathan – two people who deserve much of the credit for Tinder’s success – in key roles relating to product and growth, and I think Phil’s new position working with Ferrell provides him more opportunity to build on the key partnerships and initiatives that have helped get us here.”

The move comes as The Match Group today also announced that ex-Yahoo executive Peter Foster had been hired as the general manager of its advertising business.

In addition to this, sources told Re/code that Tinder is reportedly in talks to buy content management startup Humin.

Find out more about Tinder’s new executives here.