Tinder has teamed up with rapper Megan Thee Stallion to launch the #PYOT Challenge, encouraging users to be more genuine on their profile.
The challenge, which stands for ‘Put Yourself Out There’, offers the top 100 most improved profiles an award of $10,000, judged in categories such as most personality, most creative, most original, and most real.
The competition was inspired by a recent Tinder study that found 57% of its members want their profiles to reflect their authentic selves, but only 27% feel like they actually do.
Nicole Parlapiano, VP of Marketing at Tinder North America, said to Fast Company: “There are a lot of the tropes that you have to be the best version of yourself when you’re dating. And your interests should be long walks on the beach and working out.
“We thought, what if we had an environment where people just felt okay saying, ‘I’m having trouble getting out of my sweatpants today and I played five hours of Mortal Kombat?”
Megan Thee Stallion added: “I’ve always been unapologetically myself, and I always try to instil self-love in others. Often people aren’t comfortable portraying their true selves online, which is why this campaign really spoke to me.
“I want to encourage everyone to feel more comfortable with who they truly are and also to celebrate those who are already putting themselves out there.”
There are a number of other notable influencers and creators joining Megan to help choose the #PYOTChallenge winners, including Noah Beck, DexRated, Kati Morton, and others.
They will act as cheerleaders for Tinder members in sharing their personal stories about being themselves and offer tips on how others can do the same.
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