Tinder has recently appointed RepIndia as a social partner. RepIndia is an independent creative digital agency.
Tinder India has collaborated with the company following a multi-agency pitch.
The partnership is intended to help with building and reinforcing the brand’s social presence through strategic planning and innovative solutions. This is in an attempt to try and increase market penetration and consumer engagement in India.
Ayesha Chenoy, CEO and Co-Founder of RepIndia, said: “We look forward to partnering with Tinder. A brand that encourages everyone, especially women, to express themselves freely and uniquely, and helps people connect on the basis of mutual interest and respect.
“There are exciting plans ahead and our team is all geared up to create memorable communication that connects with the audience and creates more growth opportunities.”
Earlier this year, Tinder India’s new ad campaign received 1.5 million views in only a few days after launching.
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