Tinder has teamed up with Airbnb to launch a month-long Pride campaign in Thailand titled “Connect with Pride” to spotlight the Thai LGBTQIA+ community. According to Tinder, Thai Gen Z has been looking more for activity-based first dates. As part of the campaign, three members of the Thai LGBTQIA+ community will host one-off Airbnb Experiences throughout June that aims to celebrate diversity and connect with pride.
Thai Tinder members will see in-app Swipe Cards on Tinder highlighting the “Experiences”, where they can then use the Swipe Right feature to access available “Experiences” and book them directly on Airbnb.
“Tinder X Airbnb Experiences” will comprise “The Secret to Winning the Director’s Heart” hosted by Thai director Bundit Sintanaparadee, “Birthday Cake Bling with Chef Deaw” hosted by celebrity chef Komsun Wongsa, as well as “Jazz Funk with Sophie” hosted by choreographer and dancer Marguerite Indracusin.
For “The Secret to Winning the Director’s Heart”, Sintanaparadee will share tips on acting auditions, casting sessions and how to stand out to directors. He added: “I believe everyone should have the same opportunity to follow their dreams. In collaborating with Tinder and hosting this Airbnb Experience, I hope to inspire those who have a love of entertainment and encourage them to be authentic and true to themselves.”
As for “Birthday Cake Bling with Chef Deaw”, Wongsa, also known as The Patisserie Princess from his success on MasterChef Thailand Season 2, will host a bakery workshop and share with guests how to make creative birthday cakes. “Careers should have no gender bias. Don’t let others tell you what you should or shouldn’t do – I say that whatever it is you, love, then do it and be true to yourself. By sharing what I love through this Tinder and Airbnb collaboration I hope to embolden others to follow their passions,” Wongsa explained.
Meanwhile, as part of “Jazz Funk with Sophie”. Indracusin will introduce guests to Jazz Funk and teach them techniques in a step-by-step workshop. “I’m excited to be an Airbnb Host and share my love of dance with others. While I hope guests enjoy the Experience, I also hope that it helps to build personal confidence and enable people to believe in themselves more, and perhaps even spark others to share their passions too,” she said. Through these features and the partnership, the brand seeks to highlight Thai LGBTQIA+ entrepreneurs.