Tinder Joins Partnership with Foursquare to Power New ‘Places’ Feature
New details have recently emerged that Tinder was set to release a new feature called ‘Places’ soon.
Yesterday, the company made the official announcement that technology company Foursquare will be powering the brand-new feature.
Tinder Places will help users find the right match based on favourite places they both share in common. This could be from a local bar to a local coffee shop.
The brand-new feature has been built on Fourspace’s ‘Pilgrim’ technology, and is aiming to deliver potential new matches through the power of location.
Peter Krasniqi, Foursquare’s VP, Global Enterprise & Business Development wrote a blog post on Medium to introduce the partnership. He said: “Welcome to the future of dating.”
The launch of the feature has reportedly been more than a year in the making and it heralds a brand new phase for Pilgrim.
Krasniqi added: “From Foursquare’s perspective, the partnership showcases yet another innovative way that our technology can change the way digital and real-life experiences intersect.”
Tinder users will have to opt-in for the feature, which is set to provide more authenticity by providing new insights about the different people that will show up in a user’s dating experience.
Tinder CEO Elie Seidman explained: “Foursquare is the industry leader in location technology, with a proven, best-in-class SDK. They were the clear choice to help power Places.”
Foursquare CEO Jeff Glueck also added: “We are pleased to add Tinder to the list of global brands that already leverage our technology, including Apple, Samsung, Microsoft, Tencent, Snapchat, Uber and 125K other developers. We’re not surprised that in early beta testing, we saw this feature yield increased engagement for Tinder. Location understanding makes any digital product feel real and personal. That’s why Pilgrim SDK, the most precise and accurate option available, is in such high demand.”
Tinder Chief Product Officer Brian Norgard tweeted: “At last I can talk about a product I’ve been working on for years starting with Sean Rad’s vision. We built around the core idea of, “Who goes to the same places I do?” Think gyms, restaurants & bars. It’s opt-in & not real-time.”
Tinder Places is currently being tested in Sydney, Brisbane and Santiago Chile.
