TrafficStars Expands Video Pre-Roll Inventory

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To meet increasing demand, TrafficStars has added a number of new websites to its Video Pre-Roll inventory.

The new additions include Tnaflix.com, Empflix.com, DrTuber.com and Nuvid.com.

The clips run for 20 seconds, with the option for the user to skip after six seconds. There is a countdown to the skip button becoming active.

The advert features a link to the landing page displayed in the top right, which remains even after the ad has finished or been skipped.

Users will be familiar with the Pre-Roll format from using platforms such as YouTube and Facebook, TrafficStars says.

The ads are non-intrusive, and fully comply with Google’s regulations.

TrafficStars’ Head of Publishing, Anna Blaivas, says: “So far, we have seen the dating, gaming, gambling and livecam verticals perform especially well on this ad format.”

“We are already leading the way with native ads in the industry and we are now helping publishers to take advantage of new ad formats in a way that is aligned with the high quality and performance that has come to be expected from TrafficStars.”

The Video Pre-Roll format was originally launched in February.

Visit the TrafficStars website here.