White Label Dating Sees 114% Same Day Conversion Increase For Casual Division Over Four Years
In addition to this, seven day conversion rates for the same period have also increased by a very impressive 69%.
The Windsor-based dating brand, owned by Venntro, said the increases are partly thanks to CRM campaign efforts by its customer engagement team.
The team seeks to engage members with a targeted programme of email, in-app merchandising and in-app push notification campaigns with Intercom.
WLD said its special offer response rates have increased by up to 50% as a result of more focused targeting and support from Intercom.
The CEO of White Label Dating, Steve Pammenter, said: “It’s great to see such steady and continued growth in the UK Casual division.
“The team have worked extremely hard, working closely with our partners to optimise their conversion rates and increase their revenues.
“We’ve been implementing effective cross sell strategies across our partners portfolios; some partners see 25% of their traffic cross register and convert, helping them to significantly increase their ROI while maintaining strong baseline conversion rates.
“The success of these strategies have helped boost conversion rates in the division. We look forward to continuing this growth into next year.”
Venntro Chairman Ross Williams delivered one of the keynote speeches at the recent GDI London Conference – check out our rundown of takeaways from the conference here.
Find out more about White Label Dating by clicking here.
