Zoosk Launches Great Dates Feature

Dating platform Zoosk has launched a new virtual dating feature – Zoosk Great Dates. The new feature aims to reinvigorate the video dating trend by enabling singles and their dates to access fun virtual date experiences in exciting global destinations, with the first batch of interactive dates set in Greece, Italy and Japan.

A recent Zoosk survey revealed that 57% of singles in the United States want to keep supplementing in-person dates with virtual dates, even once the pandemic is over. Additionally, one in every ten singles say that they plan to stick to video-only dating for the foreseeable future.

The first collection of exclusive Zoosk Great Dates experiences enables singles and their dates to go on adventures, such as discovering hidden gems in Athens, Greece, making spiced wine in Naples, Italy, and doing a cultural foodie deep-dive in Kyoto, Japan.

Created in partnership with experiential travel company Withlocals, each experience is designed to eliminate the awkwardness of video dating by way of interactive content, including icebreaker prompts and choose-the-next-step questions that allow singles to customise their journey together.

Eric Eichmann, CEO at Zoosk, said: “Zoosk Great Dates is part of our commitment to more meaningful online dating. The feature is ideal for singles hungry for more authentic, easier ways to connect. Guided by locals, and with icebreaker segments throughout the experience, these dates are the perfect fit for singles wanting to embrace trying something different together.

“Our research confirms that the winter holidays can make people feel lonely, and it seems like people view this time of year as the best time to be in a relationship. In fact, one-in-three singles say Christmas is the holiday they would least like to be single on, picking it even over Valentine’s Day. That’s why we’re launching our Great Dates feature now, so singles can kickstart genuine romantic connections just in time for the holidays.”

Zoosk plans to add additional dating venues and experiences to expand the platform in the future. Read more here.