Matchmaking Offers More Personal Touch Than Online Dating World, By Sarah Ryan


Old school dating is not a bygone tradition. In fact, it is making a comeback. Internet dating is fun, quick and accessible, but just like anything in life, the longevity of the instant things does not have a good track record. On the internet, anybody can take any persona they wish, so there is no assurance about who is who when it comes to online dating. 
At our dating agency we have a pre-screening process before we take members under our wing and invite them to join elect club to organise their matchmaking and personal introductions. We look after successful, attractive professionals in and around London. One of our elect club consultants meets each and every applicant and makes an evaluation based upon their interests, hobbies and most importantly the kind of person they are looking to be introduced to, to ensure a good fit into our private members club. Our members are not just limited to a photograph and a personal introduction. 

We build a relationship with our members similar to that of a friend, so that they feel comfortable in giving feedback on matches – whether it is good or bad, it is always constructive. Understanding a member’s personality, interests and long term goals for a relationship ensure we match on suitability and compatibility.


We conduct matchmaking meetings with our team of matchmakers and dating experts, we discuss each current member looking for a suitor and arrange someone compatible for them to be matched with. This personalised element from understanding each of our member’s criteria and needs can be subtracted when using a quick dating tool. We believe in quality of a potential match rather than quantity of dates. In addition to the details each member provides us with, we make a contribution to the personal notes about our own observations on what each member likes or doesn’t like and maybe even their downfalls in dating – all constructive stuff! This is a great opportunity for us to make the closest match we can to those dedicating their time to looking for love.

Whilst the internet is taking over most of our everyday tasks, online dating enables for quick decision making and fast planning of the social calendar. However, meeting someone through a traditional dating service like ours at elect club gives a singleton the chance to have enough time to contemplate and make a proper decision based on the full criteria.

By Sarah Ryan, Head of Matchmaking at Elect Club

Twitter: @electclub

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769